2026 brides, we’ve got great news for you! If you’re getting married anywhere around 8-10 months from now, then you’re in the perfect spot to start wedding dress shopping.
Generally speaking, the months of September through December tend to be a slow season for bridal boutiques, making it the perfect time for a stress-free, relaxed shopping experience. This means more personalized time from your stylist, flexible scheduling, and less competition with other brides for popular bridal gowns in your area.
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Calla Blanche: Jovienne
We also love recommending brides shop sometime before the holidays once we get into November and December, though you should be aware that things can pick back up during that time if many brides decide they want to shop before the holidays. It’s also peak engagement season, which is why January and February tend to get busier. Also, keep your eyes peeled for any upcoming events on our calendar, as you never know when a sample or trunk show might pop up!
Our advice for peak appointment times? Try booking during the week. Saturdays tend to be the busiest days at any bridal boutique, so if your schedule allows, aim for a weekday bridal appointment to avoid crowds.
When you’re ready to find the perfect bridal gown, book your appointment with us at Modern on Market - we can’t wait to meet you!